AEO · AI visibility monitoring
See exactly which AI engines name you, and which ones cite you.
Surgbly checks a controlled set of prompts across validated answer providers, starting with ChatGPT and Perplexity, and separates a brand mention from an actual citation to your site — with the exact URL cited.
Every observation stores the provider, prompt version, locale, and run time behind it — not just a pass/fail score.
- ChatGPTChecking…
- PerplexityChecking…
- GeminiChecking…
- ClaudeChecking…
- Google AI ModeChecking…
ChatGPT cites /product/ai-visibility-monitoring · Gemini: no matching page found.
Ranking in Google doesn't mean showing up in an AI answer.
A brand can rank on page one and still be invisible where a growing share of buyers now start: an AI answer. Most tools only show whether the brand appeared, not whether it was mentioned, cited, or ranked below a competitor.
Mention isn’t citation
An AI answer can name a brand without linking to its site — a real distinction most tools blur together.
Wrong URL cited
An engine can cite the domain but link an outdated or unrelated page instead of the one that should rank.
One-time snapshots
A single manual check misses the run-to-run variance every AI answer engine actually has.
Competitors, unmeasured
Without competitor tracking, there’s no way to know if a gap is the brand’s or the whole category’s.
How this feature works
From a daily prompt run to a citation you can verify.
Run the tracked prompt set daily
A defined set of prompts, each with an immutable version, run daily across every supported provider. Nothing about the wording changes silently between runs.
Each prompt repeats 3 times per run, so run-to-run variance shows up instead of getting hidden.
40 prompts · 5 providers
Capture the raw answer
Full answer text, cited domains, exact citation URLs, and answer position are captured where provider access allows it. That evidence is stored before anything gets scored or summarized.
The raw response and the normalized score are stored separately, so every number stays traceable to real evidence.
Evidence captured
Separate mention from citation
Every result is classified as brand mention, domain citation, or neither — never blended into one visibility number. A prompt can name the brand and still fail to link to it.
Mention and citation are stored as separate fields, by design — they call for different fixes.
1 of 2 cited
Track competitors on the same prompts
Competitor mentions, citations, and repeated citation URLs are tracked on the same prompt set for direct comparison. The comparison stays honest — same question, same day, same providers.
Same prompts, same run — so a gap reads as your brand’s or the whole category’s, not a guess.
Competitor A: 4 of 5
- Competitor A cited on Perplexity where you are absent.
Route the gap
A missing citation becomes an answer-gap diagnosis, which routes to a content brief or an external-source recommendation. The finding carries its own confidence label, not just a lower score.
Classified by cause — access, understanding, relevance, authority, freshness, or measurement — before it reaches you.
Sent to gap analysis
Explore it yourself
Explore the AI visibility dashboard.
Key capabilities
Everything an AI visibility number needs to be trustworthy.
Coverage
- Validated provider coverage with ChatGPT and Perplexity first
- Controlled runs with immutable prompt versions and cost accounting
- Locale, region, device, model, and capture-fidelity metadata
Evidence
- Brand mention vs. domain citation vs. citation URL
- Answer position or prominence where measurable
- Repeated-run variance, not a single snapshot
Competitors
- Competitor mention and citation tracking on the same prompts
- Share-of-voice by prompt group
- Repeated citation winners surfaced by name
Freshness & priority
- Freshness and sample-size labels beside every observation
- Provider-aware priority policies when validated behavior differs
- Variance and confidence descriptors instead of false probability claims
Business outcomes
What changes once mention and citation are separate numbers.
Know the real gap
Stop treating "mentioned" and "cited" as the same outcome — they call for different fixes.
See the exact URL cited
Know which page an AI engine actually links to, not just that the domain came up.
Competitor gaps, quantified
See whether a missing citation is brand-specific or true across the whole category.
A gap becomes a routed action
Every weak result feeds directly into gap analysis instead of sitting in a dashboard.
Why Surgbly does it better
A routed gap instead of a monthly screenshot.
Traditional
- 1Manually ask ChatGPT once a month.
- 2Mention and citation get treated as the same thing.
- 3No competitor comparison on the same prompts.
- 4A missing result has no next step.
Surgbly
- 1Daily runs across five AI engines with immutable prompts.
- 2Mention, citation, and citation URL tracked separately.
- 3Competitors tracked on the same prompt set.
- 4A missing citation routes to gap analysis automatically.
Use cases
Built for the moment an AI engine goes quiet on your brand.
Integrations
Tracked across the AI engines your buyers are already using.
- ChatGPT
- Perplexity
Questions
Answers before you have to ask.
What counts as a citation versus a mention?
A mention is the AI answer naming the brand. A citation is the answer linking to a specific page on the brand’s site. Surgbly tracks both, separately.
How often are prompts checked?
Daily, on immutable prompt versions, so results are comparable week over week.
Why do results vary between runs?
AI answer engines are not deterministic. Surgbly runs each prompt multiple times and reports the variance instead of hiding it.
Which AI engines are covered?
The first validated provider set is ChatGPT and Perplexity. Additional providers are added only after their signal quality, cost, and repeatability are measured.
Find out who an AI engine actually cites.
Track your first prompt set and see the mention-vs-citation breakdown.